
About Jim Huntzicker
In my early 30’s, I realized I had a passion for personal development and helping others. In day- to-day conversations, I have often been told that my passion [for personal growth] is infectious.
Now, I just needed to figure out how I was going to bring this passion to the world. Like anything we want to do in life, it’s 80% psychology and 20% mechanics. The how-to is not what stops us, though that is likely what you will tell yourself. What stops us is the belief we have in ourselves. I am sure you’ve heard this quote before, but I will repeat it because it’s so true: “Everything you want is on the other side of fear.”
Fear keeps exceptional people from living extraordinary lives.
“The only limits you have are the limits you believe.” – Wayne Dyer
I have been married for 19 years to an amazing woman, Jen. We have 2 incredible, 13-year-old boy-girl twins and a 5lb dog named Ruby. We live in the suburbs just outside of Chicago. I was born to severely alcoholic parents who, thankfully, both quit drinking by the time I was four and have not had a drop since.

However, after my parents quit drinking, they started to realize alcohol might have been the only thing they had in common. They fought – a lot. They still didn’t get divorced for eight years, when I was 12, and I don’t remember much from before that time in my life. What I do remember is a lot of the fighting was about money. Early on, it was about the lack of money; then, oddly, they started to fight about actually having some money. My mom thought the money my dad was now making was their issue. In reality, they were just very different people, and the money amplified that. If you met them today, you would never believe they were ever married at all.
In my 20’s and early 30’s, I struggled with addiction to alcohol, prescription drugs, and junk food. I quit alcohol for good in 2011, no AA or rehab; I just quit and so can you. Over the years, I’ve also struggled with Vicodin, Adderall, nicotine, and marijuana addictions. In 2012, I lost 60lbs, going from 38% to 8% body fat. Today, I am in the best shape of my life and am on a mission to help as many people as I can become the best and strongest version of themselves possible.
Since 2011, I have been dedicated to learning and creating a healthy lifestyle for myself and my family. This includes fitness, nutrition, a proactive approach to health, and the nonstop, never- ending improvement of my mindset.
Consciously creating the right mindset will get you wherever you want to go in life. However, the wrong mindset (usually your current default mindset) will not only prevent you from ever getting there, but also lead to a lifetime of frustration and disappointment.

Are you living by design or default?
I am also a passionate life and biohacker. I absolutely love learning about holistic, natural, and proactive ways of treating and healing the body. It is the craziest thing that these extremely effective, proactive, and natural health options are not more widely known and used. It’s bananas, really, but I do feel like awareness as it relates to health, fitness, and nutrition is starting to become a thing.
Outside of tearing my rotator cuff, I haven’t been to a traditional doctor in years. Even then, when surgery was recommended, I still opted to go a non-traditional route, using a PRP injection (my own blood) to repair my shoulder and was AMAZED at the results.

I’ve been going to a functional medicine doctor since 2011 when I got my health in order. He focuses on a proactive approach with natural remedies, and it has been life-changing for me and my family.
People don’t realize the monumental changes they can make to their health with simple diet changes alone. Think about it: why is there a “health food” section at the grocery store? What does that make the rest of the food there?
However, my true passion lies in helping people overcome major challenges in their lives.
MONEY MIND ISSUES (that most of us have).
It wasn’t until my early 40’s that I realized my money mind and internal financial thermostat were way off- like completely out of whack.
Before shifting my focus to personal development, I had some decent success in the real estate business. However, every time money started to come in, soon after I would unconsciously get rid of it and then burn everything around it to the ground to ensure destruction.
Looking back, it was the craziest thing…
After burning yet another opportunity and business to the ground (and this one cost me almost everything), I finally took a look back and realized that I have a history of doing this repeatedly over the last twenty years; literally seven times that I could think of. Any business I had that was starting to go well, I would be sure to sabotage or outright walk away from, telling myself this business isn’t for me. I would also be sure to neglect, sabotage, or walk away from any beneficial business contacts that I made. So naturally, during this time, I was also attracted to and always chose the worst business partners for me.
Of course, this was all done unconsciously. It wasn’t until I was in my early 40’s that I finally took a step back and was like, “WTF is going on?”. I realized my money mind had been a disaster my entire life since childhood. Most likely from hearing my parents fight about money for so many years. And oddly, in my case, it went from fights about having no money, getting evicted, and losing houses, to fights about having too much money. This was all by the time I was 7.
We each have our own unique story from growing up. No two people will ever have the same story, even siblings. Some stories are similar, but no two are ever the exact same.
So what do you do once you become aware of a problem in your life that you don’t like?
You figure out how to fix it. The first step to creating lasting change in any area of your life is awareness. The next step is to make a new decision to install your new belief. In my case, it was about money. Looking back, I realize that growing up, I never learned what money actually was. So, I started to study—a lot!
Since I became aware of my own money mind issue, I have come to realize that the vast majority of people struggle with this, too, though most never realize it. For good or bad (sadly, it’s mostly bad), 80% of people end up with the money beliefs they decided before they were eight years old based on the conversations they heard, and the other 20% rebel against what they heard. Even for the majority of the 20% that rebel, money is different but still problematic.
Many (almost all) of the TV shows we watched growing up were filled with people who had a scarcity mindset, and then in the same shows, the villains or people you didn’t like were almost always wealthy. So many of us grew up having a scarcity mindset from hearing our parents but also from the “programming” we consumed on TV. Then, we also grew to simultaneously resent the rich and wealthy because they were not good or nice people in these shows. Growing up, TV was all of the exposure most of us had to rich people, so we made a decision very early on that rich people are dicks.
As a result, as you get older, you unconsciously repel money because you will never let yourself become someone you don’t like. Then you also automatically do not like wealthy people or want to associate with them. This is all because you made a decision before you were eight to believe that all rich people are bad, and since you never changed that belief, you still believe it today.
Obviously, not all wealthy people are bad people. In my experience, most are incredibly gracious and generous, but until you go through the process of informing your subconscious that you made a new decision and have a new belief about wealthy people, you will never allow yourself to become one.
Let me ask you this: Have you ever seen a person driving an expensive car and automatically said “rich asshole” or something to that effect? You’re making a judgment just based on the car they are driving. That goes back to your pre-eight-year-old programming.
If you feel bad about your money situation, just know that there are other people out there making $500K-$1M a year who don’t have much, if anything, to show for it. This is why, even though they are able to make decent money, they will never be able to accumulate true wealth until they change the beliefs they have about money.
You need to shift from a scarcity mindset to one of abundance permanently.
At first, realizing I had money mind issues was extremely frustrating- that is until I changed the frame. I now see this as the path God led me down so that I would create this impact-driven business that will help millions of people. It’s like that for everything in life; you always have the option to change your point of view.
Beliefs are decisions. The beliefs that are causing major issues in your life are usually decisions that you made unconsciously before you were eight years old. The good news is that you can change them anytime you want by making a new decision based on what you now believe and know to be true.
Core Values

Integrity
Living and working with honor is not just a choice—it’s a way of life.

Authenticity
True connection comes from being real, vulnerable, and unapologetically you.

Passion
Our work is driven by a profound love for helping individuals achieve their full potential.

Gratitude
We approach challenges with thankfulness, knowing that each obstacle presents an opportunity to learn, grow, and become stronger.

Growth & Personal Development
Success is in the journey, not the destination.

Accountability
We welcome both successes and setbacks with equal responsibility, using every outcome as an opportunity to learn, adjust, and improve our performance.

Freedom
True freedom comes from aligning all of your decisions with your values and dreams.