About Jim

In my early 30s, I realized I had a paFor over fourteen years, I’ve been on a relentless pursuit to understand one fundamental question: 

Why do smart, capable, well-intentioned people, many who are “doing everything right”, make decisions that sabotage their own success?

That question became deeply personal when I looked back at my own life and saw a pattern I could no longer ignore.

By my early 40s, I had been involved in over 750 real estate transactions, owned multiple apartment complexes, and built seven different profitable businesses. On paper, I was successful. 

In reality, I was a master of unconscious self-sabotage.

Every time money started flowing, every time momentum kicked in, every time I stood on the edge of real expansion, I’d find a way to destroy it. Not obviously. Not intentionally. But consistently enough that I finally had to ask: 

What is actually driving my decisions?

Letter from the desk of Jim Huntzicker: Force got you here. Observation will take you forward.

For most of my adult life, I believed more effort was the answer.

Not because I lacked awareness.
Because it worked.

Discipline produced results. Pressure created momentum. Force built multiple profitable businesses. From the outside, everything looked solid.

But each time stability arrived, something tightened.

What I built wasn’t wrong.
It just never felt fully released from effort.

Every win required more pressure to sustain.
Every setback felt heavier than it should have.
Every decision carried weight that didn’t make sense on paper.

When the business rose, I rose.
When it dipped, I collapsed.

There was no separation between me and what was happening.

For years, I assumed the issue was tactical. Better strategy. Better execution. Better timing. I studied psychology, performance, behavior. I could explain my patterns. I could predict them.

And under pressure, they still ran.